Thomas Lah
Author
Language
English
Description
If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product-it was the way they interacted with their customers. That's what digital transformation is supposed to be about.
But most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take...
Author
Language
English
Description
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the \"as-a-service\" model to put your company on a path to profitable growth.
Author
Language
English
Formats
Description
If you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big "CapEx" budgets anymore. They will expect lower "cloud" prices paid from "OpEx" budgets only when and if they successfully consume the business value...
Author
Language
English
Description
Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers...
Author
Publisher
Technology & Services Industry Association
Pub. Date
[2022]
Language
English
Description
"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps...
