From the Book - Second updated edition.
Chapter 1. Deciding on the MBA --
Chapter 2. Personal Branding and the MBA Application Process --
Chapter 3. Building and Selling Your Brand --
Chapter 4. Admissions Full Cycle --
Chapter 5. Understanding the Admissions Criteria --
Chapter 6. Essay Fundamentals --
Chapter 7. The Resume and Professional Record --
Chapter 8. Interviews: How Interviews Are Viewed by the MBA Board --
Chapter 9. Transforming Your Recommenders into Brand Champions --
Chapter 10. MBA Applicants' Backgrounds --
Chapter 11. More MBA Applicants' Backgrounds --
Chapter 12. Admissions Decisions --
Chapter 13. Funding the MBA --
Chapter 14. Final Thoughts --
